Privacy Policy

Last Updated: [Insert Date]

Welcome to UFO Sales Store (“we”, “us”, or “our”) at www.ridehelms.com. We’re riders serving riders, and we take your privacy as seriously as we take helmet safety. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our motorcycle gear e-commerce platform.

1. Information We Collect

Like checking your bike before a ride, we’re transparent about what data we handle:

• Personal Details: Name, email, shipping/billing address, phone number – the essentials to deliver your gear
• Payment Information: Processed securely through PCI-DSS compliant gateways (we never store full card details)
• Riding Preferences: Helmet types (full-face/open-face), bike brands, and product interests to improve recommendations
• Technical Data: IP address, browser type, device information for security and site optimization
• Usage Data: Pages visited, products viewed (like tracking your favourite helmet models)

2. How We Use Your Information

We use your data with the same precision as fitting a premium helmet:

• Process orders and ship your motorcycle gear worldwide (except certain Asian/remote regions)
• Provide 24/7 fraud monitoring – because we protect your data like we protect your head
• Improve our product range (our team tests gear across 15,000+ annual miles)
• Send service-related communications (order updates, not spam)
• Comply with legal obligations (UK data protection laws)

3. Data Sharing & Disclosure

We treat your data like limited edition gear – with extreme care:

• Service Providers: Only essential partners (payment processors, shipping carriers) under strict confidentiality
• Legal Requirements: When required by law or to protect our rights (like verifying fraud attempts)
• Business Transfers: In case of merger/acquisition, with privacy protections maintained
• Never Sold: We don’t trade rider data – that’s against our biker ethics

4. Data Storage & Security

Your information is secured with the same vigilance as our Shoei helmet inventory:

• UK-based servers with enterprise-grade protection
• 256-bit SSL encryption (bank-level security for all transactions)
• Regular security audits by our in-house rider-tech team
• Data retention only as long as necessary (typically 5 years for order records)

5. Your Rights (GDPR & Global Standards)

You control your data like you control your bike:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information (keep your delivery address current)
• Deletion: Request erasure under certain conditions
• Objection: Opt-out of specific processing
• Portability: Receive your data in a structured format

Exercise these rights by emailing [email protected] – our support team averages 15,000 miles/year in the saddle; they understand quick responses.

6. Cookies & Tracking Technologies

We use cookies like well-placed trail markers – to enhance your journey:

• Essential Cookies: Keep your shopping cart intact between visits
• Performance Cookies: Help us streamline the checkout process
• Marketing Cookies: Show relevant gear recommendations (adjustable in settings)

Manage preferences via your browser settings or our cookie consent tool.

7. International Data Transfers

Based in the UK (42 High St, Ely, GB CH1Z 2XA), we serve riders globally with appropriate safeguards:

• EU-US Privacy Shield frameworks where applicable
• Standard Contractual Clauses for protected transfers

8. Policy Updates

We’ll notify you of significant changes – like announcing new helmet lines. Continued use constitutes acceptance.